The cool, iconic brand Axe was launched in India in 1999 with Axe deodorants. In India, Axe has a variety of male grooming products such as Axe deodorants, aftershave lotions, shaving cream, Cologne talc & body perfumes. Axe or Lynx is a brand of male grooming products, owned by the British-Dutch company Unilever and marketed towards the young male demographic. It is known as Lynx in the United Kingdom, Ireland, Australia, New Zealand and China. In other countries such as South Africa it is known as Axe.
